Managing Director, Marketing and Communications
As Managing Director, Allison Skipper Mayer leads a team of talented professionals who tell Maryland’s story through digital marketing, media relations, publications and advertising with the goal of promoting the state’s unique assets to the broader business community. She additionally was appointed as the first Executive Director of the Maryland Marketing Partnership, a public-private organization tasked with raising Maryland’s profile as an ideal location to out-of-state businesses.
Prior to joining the Maryland Department of Commerce, she served as the Director of Marketing and Communications for the South Carolina Department of Commerce, where she led the agency’s strategic communications and marketing activities and served as spokeswoman. She also managed the Department’s global marketing efforts and Palmetto Partners, the state’s public/private partnership for economic development and related “Just right” branding campaign. Earlier in her career, Ms. Mayer was the Public Relations Manager for the South Carolina Ports Authority.
Ms. Mayer is an active member of the Maryland Economic Development Association (MEDA) and the Public Relations Society of America (PRSA). She has a degree from the University of South Carolina and is accredited in public relations.